Press kit
Everything you need to write about So Vienna in five minutes.
One-line pitch
« So Vienna is an interpretive layer over the city, built on public urban data. It reveals one place near you every time you open it — a park, a fountain, a viewpoint — chosen by your mood, not by ranking. »
The story
Why every destination deserves its own digital identity
Digital travel has converged into a single model. Search, maps, endless lists, reviews — every destination flattened into the same database, reduced to rows and pins. The tools changed; the logic never did.
The SO Collection starts from the opposite premise. A place is not a search result. It has a texture, a rhythm, a way of being lived that no global aggregator captures. So rather than fitting destinations into one universal grid, each one is rebuilt as its own structured system — organised around lived experience instead of abstract categories.
So Vienna is the first. A city reorganised not by what you can search, but by what you can do: swimming spots, shaded parks, viewpoints, fountains, cafés, nightlife, family spaces. So Sardegna extends the same logic to an entire island.
The pattern is the point. Not one platform to rule them all, but a growing collection where every destination speaks with its own voice. One destination. One identity.
The concept
From search to identity, in one shift.
Key facts
- Project
- So Vienna — Your Vienna, revealed.
- Status
- Live
- URL
- sovienna.com
- Founder
- Tom Anciaux Berner
- Built by
- Thinklance AI
- Headquarters
- Brussels · Stockholm · Vienna
- Languages
- English, Deutsch, Français
- Data sources
- Stadt Wien Open Data · OpenStreetMap · Open-Meteo
- Coverage
- 14,000+ urban points across Vienna, refreshed every 6 hours
- Roadmap
- Night Mode (live) · further European cities (2027)
Longer description
So Vienna is a free, account-less web product that re-reads Vienna for you. You pick a mood — pause, cool down, family, on a bike, a drink, surprise me — and the app reveals one place in your immediate surroundings, with a short reading of what makes it worth a few steps. The city you live in is not the city you walk through.
Angles for coverage
- Urban climate — How a Brussels studio reads Vienna's summer through open data.
- Product — Why a city app could refuse routes, rankings and accounts.
- Culture — Same mechanic, after dark: Night Mode, live now.
- Tech — OpenStreetMap, Stadt Wien Open Data and Open-Meteo, stitched into a single reading.
The collection
A series, not a single release.
Quotes
« Destinations have identities. The tools we use to discover them rarely do. »
« Search tells you where to go. Identity tells you why it matters. »
« We're not aggregating the world. We're letting each place exist as its own system. »
« A city isn't a list of points. So Vienna treats it as something you live, not something you scroll. »
« The model isn't a travel guide. It's a way of representing a place. »
Q&A
- Why not build one global platform?
- Because aggregation flattens what makes a place distinct. A universal database optimises for coverage; the SO Collection optimises for identity. Each destination gets its own structured system rather than becoming a subset of someone else's.
- Why Vienna first?
- One of the most documented cities in Europe — and precisely for that reason, the clearest test. If a city this mapped can still be reorganised around lived experience rather than search categories, the model holds anywhere.
- Why Sardegna next?
- To prove the approach travels beyond a single city. An entire island — beaches, coves, archaeological sites, villages — structured as one continuous experience shows the logic isn't Vienna-specific.
- Is AI central to the product?
- AI supports the system; it isn't the headline. The point is the structure — how a place is organised and surfaced — not the technology underneath.
- How is the platform built?
- On public, open data — Stadt Wien Open Data, OpenStreetMap, Open-Meteo — read through an interpretive layer that surfaces one place by mood rather than by ranking. Over 14,000 urban points, refreshed every six hours.
- What comes next?
- More destinations. The SO Collection is built as a series — Vienna and Sardegna are the first two.
About Thinklance AI
Thinklance AI develops focused digital products designed around real-world systems rather than generic software categories. Each product rebuilds a domain from how it actually works — not from how existing software assumes it should. Operating between Brussels, Stockholm and Vienna, the same trajectory recurs across its work: fast early adoption, international visibility, and resonance well beyond the original niche.
Contact
All press inquiries: info@thinklanceai.com